![]() ![]() The debut of the Ford Mustang in early 1964 and the subsequent introduction of the larger, upmarket Mercury Cougar to challenge Chrysler motors' similarly larger, more upscale version of a pony car, the Dodge Charger, began to erode the Thunderbird's sales and forced it even larger, including four-door models. The Thunderbird had fundamentally remained the same in concept through 1966, even though the styling had been updated twice. ![]() This fifth generation saw the second major change of direction for the Thunderbird. The fifth generation Ford Thunderbird is a large personal luxury car that was produced by Ford for the 1967 to 1971 model years. ![]()
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